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From Impostor to Werewolf – The Story Behind SPLASH Partyspiele

Hannes Kessel and Jason von Splash talk in the Startup Contacts podcast about how viral Impostor videos turned into a party games app with millions of users.

Podcasts1 min read

Two guests at podcast microphones, next to the caption “20 million views with Impostor” and the logo of Startup Contacts Münster.

Hannes Kessel is a co‑founder of Splash, the party‑games app that turns viral social‑media formats into real game nights. Joining him is Jason, who, among other things, is in charge of events at Splash. What started as Impostor videos on TikTok is now an app with millions of users, where classics like Werewolf, Truth or Dare, and Charades are ready to play in seconds—no rulebooks or paperwork needed.

In this episode of the Startup Contacts podcast, the two share how a mobile trend turned into a product that brings all of Germany back to the game table, and why an app eventually needs to work offline, too.

Here's what it's about

  • how the viral Impostor format sparked the idea for their own app
  • why speed at launch mattered more than a perfect product
  • how a digital brand turns into real events and formats
  • what the shift from creator to entrepreneur has changed with a team, structure, and responsibility
  • what they advise young founders who want to build something of their own from social media

Watch the episode on YouTube (29 min.)

You can find more about Startup Contacts at startup-contacts.de.

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