Teleshopping is out! The young founders of Herbsom and Brajuu know that too. But how do you draw a lot of attention to a wide range of products? Your own shop first has to gain some recognition before sales can really take off. Kathrin, Alica (Herbsom) and Melanie (Brajuu) tackled this problem and quickly came up with an innovative solution: “We’re doing a Live Shopping Event.”
And it was a huge success. During the event (and actually until Sunday, August 14, 2022) there was a super discount on all products with the code LIVESHOPPING. Anyone who purchased during the event could win a surprise package, and throughout the event exciting questions about the companies, their products, and the founding process were answered.
The following start-ups from Münster participated:
- 💆Herbsom - Individual natural cosmetics
- 👙Brajuu GmbH - Perfectly fitting bras
- 👗Story of Mine - Sustainable clothing
- 👝oneofakind-living - Products for your home
- 🍌GlowKitchen - Vegan banana bread
- 🚿 ooohne GmbH - Sustainable cleaning product
- 💅 PURE U. Cosmetics GmbH - Natural cosmetics for sensitive skin
- 🍸 Heimat Heroes - Gin, Liqueur, Cocktail, Aperitif Testing
The event was charmingly moderated by Florian Faller, with the live stream hosted by Dr. Youssef Sanati.
A great example of how sometimes you just need to think a bit more creatively. We'll definitely be happy to join again next time!
